Partnerships Glossary

Success management is the process of ensuring successful enablement of a software or program. In B2B SaaS, success management is concerned with end customers achieve their desired outcomes using the software. This customer-centric approach goes beyond basic support, involving proactive measures like onboarding, training, goal setting and regular check-ins.

In partnerships, this also includes partner success through similar enablement support. By understanding customer and partner needs and proactively addressing challenges, success management fosters long-term user satisfaction, reduces churn and ultimately drives recurring revenue for the SaaS company.  

A distributor partnership is a strategic business agreement in which a SaaS company (vendor) partners with an intermediary partner, the distributor, who acts as a go-between between the vendor and reseller (indirect distribution partnerships) or end customer (direct distribution partnerships). Distribution partnerships essentially provide an outsourced sales team to your channel ecosystem.

Related: What you need to know to drive distribution revenue.

Earnings per click (EPC) is a key performance indicator in affiliate marketing that measures the average dollar value earned each time someone clicks your affiliate link. It is used by affiliate managers and affiliate partners to measure how effective the partner program efforts are, particularly related to PPC (ay per click) ads.

The formula to calculate EPC is calculated by total earnings from a link divided by the total number of clicks on that link.

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