An ecosystem analysis is the process of examining the current state of the network of interconnected partners within the ecosystem in order to analyze and make recommendations for improvement. Ecosystem analysis requires taking stock of partners, understanding current needs and problems and recommending solutions based on data.
As part of their go-to-market strategy, the marketing automation SaaS company conducted an ecosystem analysis to identify complementary marketing research tools that could be integrated with their platform, creating a more unified solution for customer acquisition.
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