A deactivated link no longer directs to a webpage. Deactivating partner links means that if anyone clicks on the partners' links after their links were deactivated, they will land on a 404 page and not your website. Deactivated links are a solution for cases where you want to stop referrals or leads from a partner reaching your webpage. This is a great solution if you are concerned that the partner is referring fraudulent customers.

Deactivating links is usually done when you're in the process of removing a partner from your program.