A referral program is a formal partnership program where referral partners market a product or service to their audience on behalf of a company. Typically, a referral link, a unique trackable link, is assigned to a partner which they use to promote your product. Any conversions made through that link will be attributed to the partner and logged on your partner platform to facilitate partner incentives and payouts.
Read more: The anatomy of a high-performing referral program.
With the right effort and resources, a referral program for your B2B SaaS product can deliver real results to your sales pipeline.
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