A partner manager, also sometimes called a partnerships manager or partner account manager, acts as the bridge between a company and channel partners. A partner manager is responsible for managing partner-led GTM motions at their company by building mutually beneficial relationships with ecosystem partners.

In addition to managing the existing relationships, the day-to-day of a partner manager also involves recruiting new partners, onboarding them effectively and nurturing the relationships over time. Partner managers drive revenue growth through partner channels, while also ensuring partners find value in the collaboration. They excel at communication, negotiation, and possess a strategic mindset to identify and develop successful partnerships.

See more: Skills every partner manager should have to succeed.